Score — your customer base

The scoring process reveals the make-up and distribution of Motivational Styles within your customer file, or any portion thereof. That is achieved by appending a Motivational Style designation to each individual in your file. The scoring elements leverage personal demographics, household demographics, transactional data, and a 75-plus question psychological survey designed to identify Motivational Styles.

Analyze — your customer’s Motivational Styles

Every business typically — and unknowingly — attracts a preponderance of one or two Motivational Styles. Our analysis will show whether you are engaging the most naturally predisposed segments. However adequate your sales funnel may be, you can make it more effective by understanding the cognitive dynamics that are hidden in your customer database. When you see the kinds of customers you are attracting and why, you will also understand the prospects you should be winning over — and why you haven’t.

Assess — how your marketing materials align with Motivational Styles

Product benefits, claims, and offers take on different degrees of importance based on an individual's Motivational Style. Similarly, brands convey feelings and sentiments that resonate differently among the different segments. As part of our initial analysis, Minds+Motives will evaluate the key elements of your marketing materials that are tied to your acquisition, conversion, or retention efforts to reveal what’s working, what could be working better, and what may be missing from your creative assets to improve results.

Live Test — to determine lift in response and conversions

Our report includes specific recommendations for broader market testing. Every client is different, so it’s difficult to anticipate exactly what the parameters of your Live Test will look like. It may include reaching out to Motivational Styles that are not adequately represented in your customer file, or eliminating some groups entirely. It may include the need to make significant revisions to your messaging, or just a few adjustments. Most importantly, you’ll have a new and testable basis for aligning your marketing strategies with psychological truths.